Prestigier: A Start-Up Pioneering the Digital Renaissance of Luxury
Esmeralda Nasibova - Contributor Esmeralda Nasibova - Contributor

Prestigier: A Start-Up Pioneering the Digital Renaissance of Luxury

The story of Prestigier is one of resilience and vision. Born from the fertile mind of Fouad Elfa, and nurtured in the challenging landscapes of the COVID-19 era, Prestigier came to life in response to a calling. When the artisans, those talented sculptors of luxury, found themselves in a tempest, Prestigier extended a gilded hand. The mission was clear: to cultivate these skilled craftsmen, lend wings to small luxury brands, and enable them to soar on a global scale.

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Dive into our exclusive interview with Catherine Alix-Renier CEO of Jaeger-LeCoultre. Discover insights on the Reverso Stories exhibition, the selection process for their brand ambassadors, the role of artificial intelligence, her perspective on Swiss luxury, and more.

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