Audemars Piguet and its magnificent AP House in Zurich

LIFESTYLE

Nov 17

Written By Naomé Schenk - Editor-in-Chief

The watch manufacturer has inaugurated its first Swiss "AP House" in the traditional building on the Bahnhofstrasse. Although it is primarily a boutique, artistic and gastronomic events are also held there regularly.

The Leuenhof on Zurich's Bahnhofstrasse, built between 1913 and 1916 as the former headquarters of Bank Leu, is one of the city's landmarks. The former counter hall is considered one of the most beautiful of its kind in the country. The Swiss watch manufacturer Audemars Piguet has opened the first "AP House" in Switzerland on 700 square meters.

The concept: not only to offer customers a very special shopping experience in an incomparable atmosphere but also to be a place for meetings and exchanges.

The brand at a glance

Audemars Piguet is the oldest watch manufacturer still owned by the founding families (Audemars and Piguet). From the very beginning, the manufacturer produced complicated watches and specialized in perpetual calendars, chronographs, and striking watches.

In Le Brassus in the Vallée de Joux in the Swiss Jura, the company has been making masterpieces since 1875, such as the classic "Royal Oak", which is celebrating its 50th anniversary this year, the design-oriented "Millenary" collection and the detailed "Code 11.59".

Ornaments from the past

Specially constructed niches offer the opportunity for private sales talks. From the mosaic floor to the marble columns to the stucco decorations on the walls and ceilings, all the decorative elements come from the Leuenhof era.

"For many people in Zurich, the former counter room of the Leuenhof is a symbol that is in line with our brand values. For us, too, the preservation and enhancement of local know-how, past, and present, has always been of the utmost importance." - David Pantillon, Country General Manager Switzerland Audemars Piguet