Swiss Luxury Magazine has pushed the door of the Temple of Beauty L.RAPHAEL in Geneva, the secret of the Glow of celebrities and soon of you

BEAUTY & HEALTH

Dec 7

Written By Sabah Kaddouri - Deputy Editor-in-Chief

Between shopping for designer goods on “Rue du Rhône” in Geneva, the rich & famous also enjoy pushing open the door of number 15. The luxury here is not incidental, it emanates from the exclusive cosmetic lines and beauty treatments of L.RAPHAEL. The Swiss aesthetic brand radiates from Tel Aviv to Hollywood via Cannes, Paris, and Geneva.

Founded in 2005 by businesswoman Ronit Raphael, the orange brand revolutionized the world of cosmetics and wellness by combining cutting-edge technology and scientific expertise of the skin in a global holistic approach. A resolutely pioneering vision for its time immediately attracted a demanding clientele used to palace spas. Oxygen, ultrasound, antigravity therapies, lasers, diamond powder... L.RAPHAEL entered the market by breaking the codes of the "too soft" cosmetics industry.

"At the beginning of 2000, I wanted to respond to an unmet need in the market by going beyond superficial approaches to skin treatments. Having an instant glow is great, but making it last after a cabin treatment is even better! So I pushed the limits to study the impact of our behaviors on aging, on physical and mental health. For me, everything was linked. From the very beginning, L.RAPHAEL has been based on different pillars - which are at the heart of our philosophy - these are "The Seven Foundations": medicine, nutrition, anti-aging, aesthetics, sports, leisure, stress management", explains founder Ronit Raphael. These seven branches of our lifestyle have shaped the L.RAPHAEL method, but more than that, they have ushered in a new era. As a precursor, the entrepreneur was awarded the Ernst&Young Entrepreneur of the Year award in 2003. Surrounded by a "dream team", the revolution is underway alongside Professor Meir Shinitzky and Doctor Raphaël Gumener.

*Portrait of Ronit Raphael, Founder of L.RAPHAEL*

Innovation at the heart.

The first is an Israeli scientific innovator in the field of cell membrane and biochemical research, and the second is a Swiss expert in aesthetic and reconstructive surgery. Professor Meir Shinitzky is tasked with developing a unique technology to transfer essential nutrients into skin cells through topical application, while Dr. Gumener, former president of the Swiss Society of Plastic, Reconstructive and Aesthetic Surgery, oversees the safety and efficacy of all medical aesthetic protocols for the fledgling company. The trio also enlists the expertise of Professor PaoloGiacomoni, a big name in cosmetology, formerly Executive Director of Research at Estée Lauder, to steer research and development. Under the impetus of Ronit Raphael, who wanted to focus innovations on anti-aging, aesthetic medicine, and slimming, they developed new protocols together, the fruit of numerous patents.

The L.RAPHAEL Temple of Beauty, spread over seven floors in the chic district of Geneva, became the haunt of businesswomen, celebrities, and athletes who came to entrust their beauty dreams to the Swiss cosmetics papess. Some will take their wishlist even further by treating themselves to a real L.RAPHAEL home spa in their royal palaces in England, the Middle East, India, Australia... Staff training, technological equipment, customized consultation, implementation of treatment protocols, maintenance of the systems provided...crowned heads and billionaire entrepreneurs benefit from the full range of the brand's expertise. Held by secrecy, nothing leaks about the names of these lucky personalities...

In the Hollywood spotlight and on the red carpet, L.RAPHAEL is not shy to mention that it has become a friend of the stars whose beauty appearances it prepares. Among them, Natalie Portman, Penélope Cruz, Julianne Moore, or Eva Longoria...The most beautiful women in the world stop in Geneva at the Temple of Beauty.

L.Raphael Men’s Club Clinic

Now men also have their own L.RAPHAEL Men's Club Clinic where they can pamper themselves in a sanctuary dedicated to them. "Body Challenged", the modern man aspires to please himself, and others, in this age of the pixelated beauty cult on Instagram & co.

"We live in an appearance-driven world, where the pressure to look your best is greater than ever. And there's still something vital - it's having a healthy, positive relationship with yourself. Understanding the stories behind the motivations and addressing them with technology, the knowledge gained from more than half a million L.RAPHAEL-supervised procedures worldwide, naturally led us to create our Men's Club Clinic," said Ronit Raphael at her inaugural press conference.

This year, the luxury brand went one step further by unveiling an innovation called PowerCure® Skin, an at-home extension of L.RAPHAEL's personalized luxury skin care. This new device incorporates three cutting-edge technologies - LED (Light Emitting Diode), RF (Radio Frequency), and EMS (Electrical Muscle Stimulation) - that combine to firm the skin and significantly improve its appearance with immediate and long-term visible results. Ever more educated about cosmetics and health care, today's consumers have found a beauty partner to match. Aesthetes say thank you!