Since 2014.

The ultimate guide to Swiss luxury. We share with you the finest brands, places, and events that make Swiss luxury stand out.

The team

  • Naomé Schenk - Founder

    With a Master’s degree in Luxury marketing, Naomé has built a series of entrepreneurial successes and has been featured in Forbes, Le Temps, Vogue, The Watches Magazine, and more. In 2019, she organizes her sold-out charity gala dinner in Geneva and promotes Swiss contemporary artists. In 2018, Naomé receives the Lausanne Youth Prize in the INFLUENCE category.

  • Sabah Kaddouri - Deputy Editor-in-Chief

    Sabah Kaddouri started her career at Le Figaro before joining the editorial staff of Forbes France at its launch. Among her favorite journalistic exercises are portraits or interviews with world-famous personalities (Angelina Jolie, Jean Paul Gaultier…), and immersive reports. The art of living and luxury - in all its spectrum - are themes that she also follows closely.

  • Esmeralda Nasibova - Contributor

    Esmeralda Nasibova is a PR specialist with a refined palate for luxury and an international flair. Her journey in communication has taken her from Paris to the Middle East, where she has represented esteemed luxury brands. As a polyglot fluent in seven languages, Esmeralda deeply appreciates the power of language. Driven by a constant desire to improve and innovate.

  • Juliette Becerra - Swiss Luxury Agency CEO

    After working in digital marketing and e-commerce for luxury and beauty houses such as Givenchy, Yves Saint Laurent, and Maison Francis Kurkdjian, Juliette decided to go against the grain and create her own marketing agency, "New Generation", which advocates open, borderless luxury.